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Marketing

Your marketing planning process should involve not only carrying out your market research, including competitor activity, but also market information which should include anything you need to know in order to formulate strategy and make business decisions.

Although such information may be available in the form of statistical economic and demographic data from libraries, research and professional companies like ours, it takes a great deal of time to bring them to a format that will be 'friendly' to the structure of your business and in tune with your corporate vision. This is what is called Secondary Research.

This is where we come into play, by being prepared to provide your organization with the interpretation and manipulation of such information to serve your own purposes. We'll also provide you with a structure that will allow your company to carry out its own 'Primary Research' through:

• Customer Feed-back

• Surveys

• Questionnaires

• Focus Groups

We will also manage such information for you and tailor it to your precise needs, and like the secondary research, we'll do so through careful analysis to ensure that your starting point will be accurate so that projecting and extrapolating will be done with great confidence.

Primary Research is recommended for local and niche services. The main elements that we'll typically bring to your understanding are:

• Customer profile and mix

• Product mix

• Demographic issues and trends

• Future regulatory and legal effects

• Prices and values, and customer perceptions in these areas

• Competitor activities

• Competitor strengths and weaknesses

• Customer service perceptions, priorities and needs

Our goal is to allow your company to obtain thoroughly formatted, and manipulated marketing data tailored to  your business needs (typically in a spreadsheet format) without the typical expensive costs associated with using typical marketing and research organizations.

In short, our services will allow you to successfully do the following:

• Establish your corporate aims

• State your short-term, medium-term and long-tem business objectives.

• Define your 'Mission Statement'

• Define your 'Product/Service Offer(s)'

• Business plan writing - Including costs, resources, and 'sales' targets.

• Quantifying what you need from your market

• Write your marketing plan.

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